16 April 2013
Branchless banking is not new: at the end of 2012, there were 150 live mobile money services around the world. However, around 90 percent of these have failed to be taken up by the market which they were intended to serve – customers may sign up, but then never or rarely use the service. Why has this happened? And indeed, why has it continued to happen? Can this trend be reversed, so that deploying Alternative Delivery Channels for financial services show ongoing returns that exceed the cost of their implementation, and simultaneously offer measurable benefits for the low-income clients who they are intended to serve?
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