ColaLife is an organisation that wants to use Coca-Cola’s distribution channels in developing countries to save lives. In January, a trial of the concept will start in Zambia.
You can buy a Coca-Cola virtually anywhere in developing countries but in these same places up to 1 in 5 children die before their 5th birthday from simple preventable causes like dehydration from diarrhoea.
ColaLife is working in developing countries to bring Coca-Cola, its bottlers and others together to open up Coca-Cola’s distribution channels to carry ‘social products’ such as oral rehydration salts and zinc supplements to save children’s lives.
The organisation started as an online ‘movement’ in April 2008. It has more than 10,000 online supporters and these have given ColaLife the power to engage Coca-Cola, UNICEF and other key stakeholders. In January, a trial of the ColaLife concept will start in Zambia to learn what is feasible, successful, and worth developing and supporting. ColaLife hopes that once they have demonstrated some key findings, the idea will ‘take off’ and be implemented by different partnerships in a range of countries.